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The Magazine

Issue 5

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E-magazine
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    Spencer Green
    Spencer Green
    Chairman, GDS International

    Sales and the 'Talent Magnet'

    A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
    26 May 2011

    Keeping Europe moving

    European Commission | europa.eu.int

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    The European transport policy, which in many respects is a cross-cutting policy and an exciting field of experimentation, shows how crucial a sustainable development strategy is. The figures speak for themselves. Transport was responsible in 2005 for 26.5 percent of greenhouse gas emissions in the EU. European transport represents 73 percent of total oil consumption in Europe. Fully 97 percent of transport depends on this energy source. Transport growth until 2020 will be of the order of 34 percent for freight and 27 percent for passenger transport.

    We must bear in mind the triple commitment made by the Heads of State and Government in March 2007: the so-called 20/20/20 strategy by 2020 that aims to reduce greenhouse gas emissions by 20 percent; to raise to 20 percent the share of renewable energy sources in the Union’s total energy consumption; and to reduce energy consumption by 20 percent. Transport cannot stand idle. We must meet these challenges by promoting green propulsion and smart mobility.

    Green propulsion

    Green propulsion means cleaner engines and cleaner fuels. Of course it is up to industry to innovate. But it is the European legislators who must create a level playing field by defining standards.

    Successive EURO standards have brought down harmful emissions from vehicles in a spectacular way: 28 times less for cars and 18 times less for trucks since 1993. The new benchmark for cars is also ambitious: not more than 120 grams per kilometre by 2012 (compared to 163 grams per kilometer in 2004).

    I strongly believe in a future for biofuels in Europe. They will reduce greenhouse gas emissions and strengthen our energy independence. But we still have a long way to go. In 2005, biofuels accounted for only 1.6 percent of the diesel market and 0.4 percent of the petrol market in Europe; compare this to Brazil, where the market share of biofuels is 11 percent. What we will need are standards for biofuels, standards for engines that take biofuels, and clear rules for tax incentives.

    Another promising avenue is fuel cells and hydrogen. The Community research program is actively promoting research on these issues and in September the Commission will propose standards for hydrogen engines. Production of hydrogen requires an important energy input. Solar power could be part of the solution.

    But standards and research are not the only levers at our disposal to promote clean fuels and clean engines. Let me cite the example of our recent proposal for emission trading for aviation. Emission trading schemes are based on market logic. They reward investment into research and innovation.

    Aviation is the test case. But voices are being raised to suggest maritime transport as another candidate. The potential for reducing emissions from maritime transport is considered to be very high.

    Smart mobility

    Clean engines and clean fuels can only take us halfway. We must also encourage smart mobility that chooses the most efficient transport mode for a given journey. To have 30 percent of trucks running empty in Europe is a waste. One percent of GDP is squandered in congestion. Why should a truck carry goods from Marseille to Copenhagen, if a ship can do the same using a fraction of the energy per ton/kilometer?

    This is why I have launched the new concept of co-modality. Co-modality means optimizing each mode of transport and developing links between them: intermodal platforms, efficient logistics, e-freight, high-performing hinterland connections for ports. This requires investments on a continental scale, and a particular priority is the modernization of Europe’s port infrastructures. Over 90 percent of our international trade arrives by sea, and we need ports that can handle this traffic. Motorways of the Sea must be another priority.

    Smart mobility also means intelligent transport. A better management of transport flows requires both better information on these flows and effective management tools. Today we have several technologies enabling us to monitor goods and vehicle flows: satellite radio-navigation, radio-frequency identification, microwaves. But the data collected by these different systems are not always interoperable. We need to manage and share such information through European tools. We already have some examples. SafeSeaNet makes it possible to track ships and their cargoes along European coasts; today we are considering upgrading the system by building in a long-distance ship detection module. SESAR is intended to modernize air traffic control over Europe by 2013. It will optimize the use of air corridors, thereby avoiding unnecessary congestion over airports, and will streamline flight routes and avoid delays, which increase CO2 emissions and noise. And finally there is GALILEO. This emblematic project lies at the heart of intelligent mobility. Satellite radio-navigation services will revolutionize the way our economies function. Some estimates claim that the global market could be worth up to €450 billion by 2020. Europe cannot afford to lag behind and to depend on American, Russian or Chinese signals and services.

    A central concern

    Sustainable mobility remains central to the competitiveness of the European Union. The two concepts of green propulsion and smart mobility can drive innovation and enhance sustainability. Europe is ahead of the rest of the world in terms popular support and political commitment in the fight against climate change.

    We must use our advantage as a springboard. Green innovation can put us in the lead and give our industries a competitive edge.

    The numbers game

    • In 2005, transport was responsible for 26.5% of greenhouse gas emissions in the EU
    • Transport accounts for 30% of total energy consumption
    • European transport represents 73% of total oil consumption in Europe
    • Fully 97% of transport depends on oil as an energy source
    • Transport growth until 2020 will be of the order of 34% for freight
    • It will be 27% for passenger transport

    Sustaining mobility
    The negative impact of mobility in terms of energy use and environmental quality must be reduced. Next to actions foreseen in the 2001 White Paper, such as boosting rail and maritime connections for long distance freight transport, additional instruments will be needed to achieve these objectives. They include:

    • A freight logistics action plan
    • Intelligent transport systems to make mobility greener and more efficient
    • A debate on how to change mobility of people in urban areas
    • An action plan to boost inland waterways
    • An ambitious programme for green power in trucks and cars
    European transport policy

    Mobility is essential for Europe’s prosperity and for free movement of citizens, and the European Commission recently outlined the direction for future EU transport policy.

    The orientations of the transport policy include actions to create a competitive European railway network through liberalisation, technological innovation and interoperability of equipment, investment in infrastructure and better market monitoring with a new scoreboard from 2007 onwards. Motorways of the sea and short sea shipping need to be developed with an increased emphasis on landward connections. The European ports policy, which will be launched in 2007, will have as one of its goals increased investment within ports and towards the hinterland.

    Smart charging will contribute to a more rational use of infrastructure. The review announces a methodology as a basis for smart infrastructure charging by 2008. There is also a continuation of measures to improve security and safety in various modes. Measures must be stepped up to reach the target of halving the number of people killed on EU roads between 2001 and 2010. A European road safety day will be organised from 2007 onwards to raise awareness and an integrated road safety approach will target vehicle design, infrastructure and driver behaviour. Protection of passenger rights must also be enhanced, most notably in all transport modes for people with limited mobility.

    A European sustainable mobility policy needs more policy tools to optimise the performance of each transport mode and their combined use. The Commission wants to adopt a logistics action plan in 2007 in order to create better synergies between road, sea, rail and river, and integrate various transport modes in logistics chains. This will give the industry a competitive edge but also diminish the environmental impact per unit of freight.

    The review puts an increased emphasis on intelligent transport systems. There is no reason why ships, trucks, cars and trains would not have the same sophisticated communication and navigation tools as aircrafts. Real-time management of traffic flows and capacity use as well as tracking will cut costs, improve environmental quality and improve security. Galileo will play a key role to promote new technologies.

    “Smart mobility also means intelligent transport”

    “Europe cannot afford to lag behind and depend on American, Russian or Chinese systems and services”


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